Quick tutorial for GA Pro. Google has deprecated Universal tracking in favor of its new GA4 tracking. To help with switching over, you can enable both GA4 and Universal tracking on the same site. This tutorial explains how to do it in a few minutes.
Step 1: Set up GA4
First follow the Quick Start Guide to install and activate GA Pro. Then once the plugin is active, set up GA4 as follows:
- Follow this guide to create a GA 4 account (if you don’t already have one).
- During account creation, you’ll get a tracking (measurement) ID.
- Add your tracking ID to GA Pro “Configure” tab ▸ “GA Tracking ID”.
- Select “Global Site Tag” for the plugin setting, “Tracking Method”.
Save changes and done. Wait 24-48 hours before viewing collected data in your GA account.
Step 2: Set up Universal Analytics
Now to add Universal Analytics, you need to get the full tracking code (not just the tracking ID but the entire tracking code snippet), and add it to the Custom Code settings. After adding the full tracking code to one of the “Custom Code” settings, save changes and done. You may also want to customize the related settings like code location and so forth, if desired. Otherwise the default settings are going to work just fine.
- Sometime in 2022, Google renamed “Global Site Tag” to “Google Tag”.
- “Tracking ID” also may be referred to as “Tag ID”, “Measurement ID”, or “Property ID”, depending on which Google documentation you are reading.
- Confused about the ever-changing Google Analytics terminology? Understanding the history of Google Analytics should be helpful.